With over 100 million monthly active users, 40 million photos shared per day,
8500 likes pressed per second and 1000 comments shared per second,
there is no doubt that Instagram has a huge community for your business
to tap into. But in order for your business to extract the most value
from Instagram, you need to first get more followers on Instagram.
After
studying people’s behavior and reading up a lot of blog posts about
effective techniques to get more followers on Instagram, I wanted to
share with you 8 simple and practical tips you can implement today. Here
they are:
1. Share relatable, humanized photos.
One
of the most important things I notice from popular Instagram accounts
is that all their photos are personal, humanized, and relatable. What
this means is to they take photos that their audience can emotionally
connect with, including behind-the-scene shots, current activities they
are doing, inspirational scenery, etc. The photos do NOT have to be
perfect; the more important thing is to let the audience feel it was
taken by another human being, not a “brand.” Social media is about
connecting with your audiences, so if you give them great images they
draw some sort of emotion to, they will like it, comment on it, and
follow you for more great photos.
In
other words, do not use Instagram as a platform for you to boast about
things if you are looking to build a community of followers.
2. Connecting your Facebook account.
One
of the simplest things often overlooked is to connect your Facebook
account. Why does that matter? Well, since Instagram is part of
Facebook, more and more Instagram activity gets streamed onto the
Facebook wall with priority. That means everytime you take or like a
photo, that story can be shared on your friend’s Facebook feed. That
gets your brand account more exposure, and ultimately more followers.
Not
to mention, Instagram helps you now auto-follow or find all your
Facebook friends in seconds. By connecting your Facebook account, you
make it easy for all your friends/network find you easily.
3. Use relevant, popular hashtags.
Every
time you take a photo, you should hashtag it with a relevant or popular
tag to get more exposure. Believe it or not, people search for hashtags
on Instagram on particular topics. That being said, you should consider
adding 1-3 hashtags per photo (more than that just looks like spam—and
people don’t like that). When you do, you give the photo more
opportunities to be found and interacted. The more people find and
interact with your photo, the more likely they will check out your
Instagram profile and follow you for more great photos.
#love
#instagood
#me
#cute
#tbt (throwback Thursday)
#photooftheday
#follow
#eyes
#beautiful
#happy
#girl
#l4l
#instacollage
#picoftheday
#throwbackthursday
#christmas
#instadaily
#nice
#like
4. Types of filter matter.
The
filters… the feature that made Instagram take off. Filters give beauty
and uniqueness to each photo. By making your photo breathless,
inspirational, or memorable, people will be more likely to engage with
your photo, and want to follow you because they want more beautiful
photos.
Did you know that the filter you choose says a lot about who you are? Check out the fun infographic below:
5. Timing is key.
Even
if you snap the most beautiful photo in the world, it won’t matter or
get any engagement if you share it in the middle of the night. After
watching many people use Instagram for months, I’ve noticed that the two
key times that people will check Instagram is either in the morning after they wake up or in the evening going home after work. (Why?
My hypothesis is that at both these times, your brain is tired and all
you want to do is see what your friends are up to and be inspired via
photos—without needing to read or think.) According to the chart below, the best to share is on Wednesdays at 5-6PM.
You
may want to consider sharing photos during these two times of the day
because it will yield maximum engagement results. Other than that, you
may also want to know that a typical photo on Instagram has a life of 3-4 hours before it gets pushed so far down the feed no one sees it anymore.
6. Have a call to action.
There are some very clever, yet subtle accounts that always have a clear call
to action on all their photos. What I mean is that they post a photo
and the commentary is something like “Double tap if you smiled…” or
“comment with your favorite caption.” When you lay out clear
instructions for fans to follow, they are 2x more likely to engage with
the photo/post.
Again, more engagement = more exposure = more potential to get followers.
7. Engage by following others and liking their photos.
If
you expect people to engage with your posts, they expect the same as
well. That means engage, engage, and engage with other’s photos. The
more active you are, the more exposed your username/account is to the
owner and the owner’s followers. I’ve found myself go to people’s
Instagram account and follow them because they liked a photo of mine.
The
main rationale behind that is if someone liked my photo, I feel my work
is appreciated and want to show my gratitude back by following them.
8. Combine multiple images.
You
know how they say a picture is a thousand words? What happens when you
combine multiple images together? It becomes that much more powerful. I
would consider using tools like PicStitch to
combine multiple photos into a collage and then sharing it on
Instagram. The beauty of this is you are automatically telling a “story”
with multiple images at once. It’s no longer one image at one point of
time, rather multiple images at multiple points of time. It encourages
more interaction, commentary, and ultimately following.
What
effective ways do you use to gain more followers on Instagram? Are
there methods you use that aren’t listed above? Or are there ones listed
above that work particularly successful for you? Let us know in the
comments below!
Very Nice Article!! Many Thanks for writing this great info with us. In my opinion I like to use sites like www.Wizish.com for faster results.
ReplyDeleteClick here to purchase hundreds of new instagram followers starting at just $1
ReplyDeleteSnap up Instagram followers at https://www.buyrealmarketing.com/.
ReplyDelete